Young Canadians targeted in new Liberal ads warning of the risks of cannabis behind the wheel. The Liberal government is preparing an ad campaign especially targeting young Canadians who think that driving under the influence of marijuana is acceptable.
Public Safety Canada is looking for a creative agency to produce spots for the $1.9-million campaign, to be rolled out before recreational cannabis becomes legal next summer.
The ads also aim to “reduce [the] percentage of Canadians that say they would be likely to accept a ride from someone under the influence of marijuana.”
Dean Beeby – CBC News – Jul 06, 2017.
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