A coalition of over 100 global health and tobacco control groups, have called for a ban on the promotion of nicotine products by social media influencers.
In a letter to the CEOs of Facebook, Instagram, TikTok and Twitter the group demanded an end to the promotion of tobacco and nicotine products. Countless influencers, including DJs, models and socialites, promote products such as BAT’s Velo, the flavoured nicotine pouch which tobacco harm reduction experts would only recommend for smoking cessation.
Among the influencers promoting this product are Made in Chelsea star Alex Mytton and racing driver Archie Hamilton.
Diane Caruana – VapingPost – 2022-05-18.
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