The B.C. government is shrugging aside a new marketing campaign by ride-hailing company Uber, saying it won’t be pressured into allowing the service to operate in the province until it has finished a larger review of taxi licensing.
TransLink Minister Peter Fassbender said he wasn’t surprised to see Uber launch radio ads and a letter-writing campaign Wednesday targeting Premier Christy Clark. The Uber ads discuss long wait times for traditional taxis in places like Surrey, and detail how B.C. is falling behind Seattle, Toronto and other major cities in allowing the service.
The company also added a “future view” feature to its Uber app, simulating how cars with wait times of five minutes or less would respond to requests in Vancouver, Victoria and Kelowna.
Rob Shaw – Times Colonist – March 30, 2016.
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