Molson Coors Brewing Co. says a sluggish economy and higher food prices are affecting beer drinking in Canada’s oil-rich provinces.
Some beer drinkers, particularly in Alberta, are shifting from higher-priced premium brews to economy brands, the company said Thursday.
Molson also said overall industry sales volumes have also been slipping in Alberta, as well as in the oil-producing provinces of Newfoundland and Labrador and Saskatchewan.
The Alberta Gaming and Liquor Commission said preliminary indications suggest sales volumes in the province were “remaining fairly steady,” although the association representing liquor stores in the province said the industry has felt an across-the-board slowdown, not just in beer sales.
ROSS MAROWITS – CityNews – February 11, 2016.
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