Netflix Inc. managed a global rollout of its service to 130 new countries last week without a single technical glitch, but it says it can’t do much more than it already is about VPN users circumventing its geographic blocks and frustrating its localized competitors.
The hashtag #netflixeverywhere was coined to describe the push (everywhere does not so far include China or North Korea), but the ambitious global expansion also requires the company to acquire more and more content to fit those international tastes. The Los Gatos, Calif., company has 31 of its own original series for 2016, as much as 600 hours of new programming it can show anywhere around the globe.
The content it licenses from other sources – movie studios, cable and broadcast television providers – is often a different story.
SHANE DINGMAN – Globe and Mail – Jan. 10, 2016.
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