CRTC says there was no ‘direct link’ between ad decision and 39 per cent Super Bowl ratings dive – The broadcast regulator is denying that its controversial decision to end a ban on U.S. Super Bowl ads had anything to do with a drop in ratings for the Canadian broadcasts of this year’s big game.
Bell Media, which holds the Canadian rights to the game, says an average of 4.47 million viewers tuned in to watch last month as the New England Patriots defeated the Atlanta Falcons 34-28 in overtime — 39 per cent fewer viewers than in 2016.
In the days following the Feb. 5 broadcast, Bell — owner of CTV, CTV Two and TSN — blamed the decline on the 2015 decision by the Canadian Radio-television and Telecommunications Commission.
Terry Pedwell – Hamilton Spectator – March 5, 2017.
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