Coming soon to a TV near you: American ads during the Super Bowl.
The iconic U.S. pitches, which are nearly a bigger draw than the game itself, must be shown on Canadian television starting in 2017, the Canadian broadcast regulator announced Thursday.
“Canadians have told us loud and clear: advertising is part of the spectacle associated with this event,” said Jean-Pierre Blais, chairman of the Canadian Radio-television and Telecommunications Commission.
Canadian Press – January 29, 2015
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