Nicotine pouches are among the fastest-growing nicotine products in the U.S. and UK, yet most people know little about what they contain, how they are tested, or how their risks compare with smoking.
That knowledge gap leaves the door wide open to the same misinformation and moral panic that’s plagued nicotine vaping for more than a decade.
In this episode of RegWatch, Dr. Lindsay Reese and Dr. Marina Murphy of Haypp Group introduce the expanded NicoLeaks website, a free public resource containing independent laboratory results for more than 1,000 nicotine pouch products.
We examine what testing reveals about nicotine content, pH, moisture, and heavy metals, why consistent testing matters, and how easier access to the results could benefit consumers, researchers, and regulators.
They also discuss FDA’s modified-risk authorization for Zyn and warn progress against smoking could stall if the public believes low-risk products are more harmful than smoking.
Will better evidence lead to better nicotine policy?
Find out. Only on RegWatch by RegulatorWatch.com.
Released: September 19, 2026
Produced by: Brent Stafford
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