There’s a tremendous amount of scientific research substantiating the fact this product presents less risk of harm versus continuing to smoke. Sound familiar?
If you are a vaper it should as it’s the principal argument to support vaping as a harm reduction tool in the battle to stop smoking. The wrinkle is that this assertion is made by a top executive at one of the largest tobacco companies in the world, regarding its new risk reduced tobacco product, the IQOS.
In this episode of RegWatch hear from Peter Luongo, managing director at Rothmans, Benson & Hedges Inc. a subsidiary of Phillip Morris International. Learn why PMI is betting its Heat-not-Burn technology, recently released in Canada, could usher in a smoke-free future.
Does Big Tobacco see common ground with the vaping industry?
Find out—only on RegulatorWatch.com.
RegulatorWatch.com – February 25, 2017.
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Pour moi, il est hors de question d’acheter ce genre de produit venant de l’industrie du tabac et ses filiales, j’ai déjà dépensé trop d’argent quand j’étais fumeur pour cette industrie mortifère . ?
$3bil to come up with that ??
Well now, can’t really believe me their goal is to make people go off the cig. That is laughable. Although I really do hope the best for them, personaly I won’t be using the IQOS. but that’s just me.