In this first issue, we take a look at some topical issues in advertising and in the digital economy in particular. We address online advertising in Canada, the use of disclaimers, and the growing problem of online advertisements designed to look like independent reviews, a practice often referred to as “astroturfing”. I hope that these articles are helpful and informative, particularly for advertisers who are committed to shared compliance, and who want to ensure that their innovative online campaigns are fully meeting consumers’ and the Bureau’s expectations for representations that are free of deception.
Read full document here.
The Deceptive Marketing Practices Digest – Competition Bureau – June 2015.
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