The European Commission has announced its intention to ban the sale of all flavoured heated tobacco products.
The EU Commissioner for Health and Food Safety, Stella Kyriakides, also called for “stricter enforcement” for new products entering the market. The World Vapers’ Alliance described the plan as “misguided”.
Michael Landl, Director of the World Vapers’ Alliance, commented: “It is shocking that the EU Commission still fights tobacco harm reduction. We need as many options as possible to achieve the Commission’s own 5% tobacco use target. Vaping, nicotine pouches and heat-not-burn products all help people quit smoking and are less harmful.
“The Commission systematically ignores the wealth of scientific evidence pointing to the benefits, not to mention the first-hand experience of millions of vapers. The Commission’s negative approach to harm reduction will do nothing but boost the black market and push people back to smoking.”
Dave Cross – Planet of the Vapes – 2022-07-07
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