Two hospitals in the Midlands have become the first in Britain to open shops selling e-cigarettes to patients and visitors as part of efforts to eradicate smoking.

Somewhere between the X-ray department and the blood testing centre at Sandwell General Hospital in West Bromwich the shop sells products with names such as Jubbly Bubbly, Wizard’s Leaf and Simply Tobacco. Its sister outlet, also run by Ecigwizard, operates at City Hospital, Birmingham.

The shops were given approval to run from within the hospitals by Sandwell and West Birmingham NHS Trust as part of its mission to deter all patients, visitors and staff from smoking.

The trust has banned smoking on its sites and issues £50 fines to smokers who breach the rules, with the ban policed…