New exemptions to C-28 are helpful, but the anti-spam bill may not fight spam after all
Unless you’re in the market for a Russian bride, unsavory loan or discount sex enhancements, nobody really likes spam. And surely most would agree it should be stopped.
The federal government certainly thinks so, passing Canada’s Anti-Spam Legislation (CASL) into law in December 2010. Bill C-28, as it pertains to marketers, bars the sending of commercial electronic messages (CEMs) including e-mails and text messages, without prior consent from the recipient.
While CASL’s intent is to snuff out true spammers, the first draft regulations published in July 2011 revealed that many legitimate marketing practices would be rendered illegal. Fifty-five businesses and industry associations brought their concerns to Industry Canada during a two-month consultation period ending Sept. 7, 2011. Finally, on Jan. 5, 2013, revised regulations were published.
Rebecca Harris – Marketing Magazine Canada – February 21, 2013.
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