As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of the “public health solution” to end smoking.
Tobacco companies are overtly co-opting the language and look of public health organizations to make claims about the health impact of e-cigarettes, heated tobacco, and nicotine products that are not supported by peer-reviewed research.
Meanwhile, the industry also continues to market combustible cigarettes around the world, with trillions consumed each year.
Public health leaders and researchers joined Truth Initiative to discuss protecting the integrity of credible public health research at “Undermining Scientific Integrity: The Tobacco Industry’s Renewed Attack on Research and Reality,” the latest Truth Initiative Impact Series. Robin Koval, CEO and President of Truth Initiative; Dr. Barbara Schillo, Senior Vice President of the Truth Initiative Schroeder Institute; Dr. Robert Jackler, principal investigator of Stanford Research into the Impact of Tobacco Advertising; Pebbles Fagan, Director of the Center for the Study of Tobacco at the University of Arkansas for Medical Sciences; and Shawn Otto, author of The War on Science: Who’s Waging It, Why It Matters, What We Can Do About It. Ben Stockton, an investigative journalist at The Bureau of Investigative Journalism who has reported on the tobacco industry and global health, moderated.
Truth Initiative – 2022-11-10.
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