Much Less Music: Why Canadian-Made Music Videos Could Be in Trouble

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In 2005, Saint John filmmaker Greg Hemmings and crew of friends got together and made a music video for the Halifax-based Jimmy Swift Band’s “Two Hands on the Wheel.”

Shot on short ends of leftover 16 mm film that Hemmings had hoarded in his freezer, the video was financed in large part by BravoFact — a program created in 1995 to help artists produce short-form projects, whether scripted or documentary, that could be shown on Bell Media.

The video for Two Hands on the Wheel aired on MuchMusic: a coup for the young filmmakers that played a small, but memorable, role in cementing their career paths.

“Nobody could afford to make a music video back then, because film was so expensive,” said Hemmings, now the CEO of Hemmings House Pictures. “So BravoFact was incredibly important.”

Read full article here.

Julia Wright – CBC News – May 21, 2017.

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