As it stands, Juul’s PMTAs remain under review meaning that the brand’s future in the US remains uncertain. Meanwhile, experts and retailers alike are reiterating that a Juul ban would just boost other brands.
Many health and anti-vape groups had been pressuring the FDA to reject any PMTA applications by Juul for months.
In fact earlier this year, several groups joined forces and sent a letter to the FDA urging it to take action on the outstanding PMTAs and deny any applications for flavoured vaping products.
To this effect last month, the FDA issued Juul an MDO. The decision applied to “all of their products currently marketed in the United States,” and would have forced the manufacturer to completely exit the US market. “We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping,” stated FDA Commissioner Robert M. Califf.
However in response to this, Juul immediately filed an emergency motion at a federal appeals court asking the court to take a stance against an “extraordinary and unlawful action” by the FDA. A three-judge panel of the U.S. Court of Appeals for the District of Columbia Circuit ruled in favour of Juul, allowing the products to remain temporarily on the market.
Diane Caruana – Vaping Post – 2022-09-28.
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