Vaping devices offer adult smokers the opportunity to consume nicotine using a liquid heated by a vaporizer, paired with various flavors to offer a better taste to users.

Because of the growth in popularity of these vaping devices and the flavors that are inherent to their use, in this paper, we focus on why these flavors are essential to giving reasonable and less harmful alternatives to smokers looking to quit. We evaluate and demonstrate the efficacy of flavors for smoking cessation, and forecast the negative externalities that will arise should jurisdictions implement vaping flavor bans.

Given the importance of flavor availability, we estimate that flavor bans will ultimately drive consumers to other legal jurisdictions, push them towards the black market, or back to traditional cigarettes. Given that forecast, we urge legislators against the implementation of vaping flavor bans.

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Consumer Choice Center – 2021-06-09.

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