Swedish Match’s brand ZYN, has launched a nicotine pouch that tastes like tobacco without containing any.
In a bid to attract nicotine users who enjoy the taste of tobacco, Zyn has launched a new flavour, Tobacco Gold, which is available in medium (3mg) and strong (6mg) strengths.
Swedish Match said that when developing the product they had in mind those consumers who would have not considered nicotine pouches, due to preferring the taste of tobacco over the selection of other flavours available.
Nicotine pouches are tea bag-like pouches which are placed under the upper lip for about 15 to 30 minutes depending on one’s preferred nicotine dose. While similar to snus, they have the added benefit of being tobacco-free, odour-free, and unlike snuff they do not require spitting. Sadly, nicotine pouches have been banned in some countries including New Zealand.
Diane Caruana – VapingPost – 2022-05-19.
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