Tag: ADVERTISING
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New York Times Can Now Predict Your Emotions and Motivations After Reading a Story
A new tool, unveiled at the NewFronts, will share those insights with advertisers
The New York Times is selling emotions to brands. Thanks to a tool...
How Does This Article Make You Feel?
Using data science to predict the emotional resonance of New York Times articles for better ad placement
Last year, the Advertising team at The New York...
Health Canada moving to restrict vape advertisements to youth
Is vaping a cessation device for smokers? Or have new high-nicotine products merely offered smokers another device? Mike Drolet reports on the meteoric rise...
Potential Measures to Reduce the Impact of Vaping Products Advertising on Youth and Non-users of Tobacco Products
This notice offers interested parties the opportunity to provide comments on regulatory measures under consideration to reduce the impact of vaping product advertising on...
