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Health Canada is proposing new restrictions on advertising vaping products and e-cigarettes to minors, citing concerns about the products’ rising popularity among teens.
The proposed regulations, which have yet to be finalized, restrict advertising where youth might see it.
This means not allowing advertisements at points of sale where youth are allowed access — including online. It would also remove ads from public places like malls, billboards and public transit. Ads for vaping products wouldn’t be allowed within 30 minutes of any television or radio show aimed at children or youth, and wouldn’t be allowed in any publications, including social media platforms, that are aimed at youth.
Ads for vaping products would also have to include health warnings, whether or not the product includes nicotine.
According to a recent study conducted in 2016-17, 10 per cent of students in Grades 7 to 12 reported that they had used an e-cigarette in the past 30 days. This was an increase from the previous year.
Leslie Young – Global News – February 5, 2019.