When it comes to determining what will make humans healthy and disease-free, research involving mice has had remarkably few successes.
On a near-daily basis, the...
The fear appeal literature is examined in a comprehensive synthesis using meta-analytical techniques.
The meta-analysis suggests that strong fear appeals produce high levels of...
Research on threat appeals has yielded conflicting findings concerning the relative effectiveness of high threat versus low threat in persuasion.
Studies reviewed here have investigated...