In an interview during the Reuters Next conference, Philip Morris Chief Executive Jacek Olczak said that the tobacco company will reach its target of 50% sales from smoke-free products by 2025.
Last May, Jacek Olczak was elected president of Philip Morris International (PMI), taking over from André Calantzopoulos, who was elected back in 2013.
In carrying forward his predecessor’s legacy Olczak said that in some countries a smoke-free future may be expected in less than a generation.
He said that the company is perfectly equipped to replace cigarettes with safer alternatives. “We have a globally leading portfolio of both traditional and smoke-free tobacco products, an outstanding management team and are an agile, efficient and fast-learning organisation. We are perfectly equipped to continue to be successful in our vision to replace cigarettes with better alternatives, to the benefit of consumers, shareholders and society at large,” he said as quoted by The Edge earlier this year.
Diane Caruana – VapingPost – 2022-06-17.
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