For years, the U.S. vaping industry played defense against fear-driven headlines, political pressure campaigns, flavor bans, and state registry bills designed to eliminate nearly every nicotine vaping product from the legal market.
But now, some industry leaders say it’s time to play offense.
In this wide-ranging RegWatch interview, Geoff Habicht, President and Co-Founder of Mi-One Brands, explains how the vaping industry helped craft a new regulatory framework in Arizona that strengthens youth-access enforcement, recognizes responsible businesses, and targets genuine bad actors.
He challenges the misleading use of the term “illicit,” considering many of the best-known vaping products sold by independent retailers have entered the FDA’s premarket review process and may remain on the market under the agency’s new enforcement guidance.
He also breaks down Shopify’s disastrous decision to pull the plug on U.S. vape retailers.
Can the vaping industry move beyond playing defense and change the way America sees vaping?
Find out. Only on RegWatch by RegulatorWatch.com.
Released: Aug 11, 2026
Produced by: Brent Stafford
This episode is supported by DEMAND VAPE.
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