Devin Gusich helps U.S. vape businesses navigate a regulatory labyrinth that can leave even their lawyers searching for answers.
As Mi-Pod’s first employee and now director of business development, he draws on 18 years of experience and close customer relationships to explain what it takes to serve adult smokers in this environment.
From threatening letters to pressure on shipping, payment processing and online sales, Gusich describes what he sees as Big Tobacco’s campaign to bleed vape businesses dry. He explains the toll on the companies that built the industry and why their call for clear, workable regulation is rooted in a determination to keep helping smokers quit.
Watch RegWatch Special Coverage “Inside U.S. Vaping.”
On location at Mi-Pod Wholesale in Phoenix, Arizona.
Part 2 of 3 – BLEED US DRY | Vape Veteran on Big Tobacco’s Campaign to Crush Vaping
Only on RegWatch by RegulatorWatch.com.
Released: November 1, 2026
Produced by: Brent Stafford
This episode is supported by DEMAND VAPE.
CELEBRATE WITH US | RegWatch 10th Anniversary Fundraising Campaign
GoFundMe: https://www.gofundme.com/f/regwatch-10th-anniversary-fundraiser
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