Media Matters | CBC’s Fifth Estate Shatters Orthodoxy

Smugness and contempt these are possibly the two best words to describe how the public health movement and the mainstream media treat vaping.

Whether its public health officials launching a blatantly insulting ad campaign that call vapers Stupid Sheep or its the relentless barrage of negative headlines creating what Clive Bates calls the public’s “misperception of risk”—vapers feel under assault.

But, there are some mainstream media outlets daring to take a fresh look at vaping and one of them is Canada’s national broadcaster, the CBC. In this episode of RegWatch hear how Mark Kelly’s examination of vaping for the CBC’s Fifth Estate is having a measurable impact on the public’s perception of vaping in Canada—only on RegWatch by – November 23, 2016.

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