Natural Fit | BAT Talks Switching Smokers to Vapes | RegWatch

It’s the number one vape brand by market share globally and the first to receive marketing approval by the U.S. Food and Drug Administration under the agency’s PMTA pathway.

The brand is Vuse, and its owner, BAT, is one of the largest tobacco companies in the world.

Join us at the Global Forum on Nicotine in Warsaw, Poland, where RegWatch sits down with Danielle Tower, the Global Head of Scientific and Regulatory Affairs at British American Tobacco. Hear Tower’s take on the pursuit of sound science, the ongoing battle against misinformation, and the company’s mission to transform smokers into vapers.

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Released: August 3, 2023
Produced by Brent Stafford

This episode is supported by DEMAND VAPE

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