BAT’s Sales Forecasts Rely on Strong Demand For “New Categories” Products

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British American Tobacco (BAT) adds 3.6 million customers for non-combustibles and sticks to forecast as demand for tobacco alternatives rises.

The tobacco company said that 2021 has been a “pivotal year” with regards to a high demand for its “new categories” products.

Its shares, down 3% this year, rose 1.75% to 2,671 pence in morning trading after it flagged a possible share buyback.

BAT added that an additional 3.6 million customers used its vaping, tobacco heating and oral nicotine products by September 2021, bringing its total non-combustible user base to 17.1 million. “2021 is the pivotal year in our transformation journey,” said CEO Jack Bowles said in a statement.

Read full article here.

Diane Caruana – VapingPost – 2022-06-24.

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