The renowned global health expert explains how innovation represents the single biggest opportunity to lower the health toll of tobacco use.
Until recently, few people would have mentioned the words “tobacco” and “innovation” in the same sentence.
Even as other legacy industries started disrupting their respective operations, the tobacco industry remained content to milk its tried-and-tested business model and count on the habit-forming properties of nicotine to sustain its business.
That has changed dramatically over the past 15 years. Advances in technology, together with shifting attitudes, have turned the once-staid nicotine business into a cutting-edge innovator. T
he modern e-cigarette was not invented by the tobacco industry, but when it started making inroads around 2008, the industry recognized its potential and devoted considerable resources to its perfection. The ensuing disruption to the nicotine business prompted one major financial institution to rank the impact of e-cigarettes in the same league as that of 3D printing.
Taco Tuinstra – Tobacco Reporter – 2022-04-19
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