E-cigarettes showed considerable promise as a smoking-cessation aid during a study in the U.K. that was recently published by Reed Wellbeing.

The health and lifestyle service engaged in a one-year pilot from February 2019 to February 2020 to independently assess the impact of directly supplying e-cigarettes as a form of nicotine replacement therapy (NRT) to up to 200 participants though the One You Haringey stop-smoking service.

Participants were given a choice between NRT, e-cigarettes or Champix. Those selecting e-cigarettes were provided with a device and pods free of charge and were supported to quit in line with treatment guidelines from the U.K. National Centre for Smoking Cessation and Training.

E-cigarettes outperformed both NRT and Champix in first-attempt quits during the trial.

Read full article here.

Tobacco Reporter – November 12, 2020.

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