On January 26, the Food and Drug Administration (FDA) authorized three heated tobacco products manufactured by Philip Morris International.
The agency issued marketing granted orders (MGOs) for three tobacco-flavored heat sticks—Marlboro Sienna, Marlboro Bronze and Marlboro Amber, all of which can be used with PMI’s IQOS device.
In 2019, the FDA had authorized IQOS and handful of other Marlboro HeatSticks through its premarket tobacco product application process (PMTA), in which PMI had to demonstrate that these products would be “appropriate for the protection of public health”—meaning, in short, that they’d be more likely to help adults who smoke switch to the safer alternative than to introduce a new generation to nicotine. The agency also granted the company the ability to make some modified risk claims in 2020.
Heated tobacco products (HTPs) heat tobacco sticks without burning them, to produce vapor that is inhaled. Research has suggested that the vapor contains far fewer harmful compounds than cigarette smoke, but probably more than are present in the vapor from e-cigarettes.
Alex Norcia – Filter – 2023-01-27.
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