Rethink’s project comes as Canada bans single-use plastics

There’s a new “walk of shame” these days—when you’re leaving the grocery store without your reusable bags and have to use up yet another plastic sack destined for the landfill (or, even worse, a body of water).

To help rub a little salt in that enviro-guilt wound, agency Rethink has created a line of embarrassing plastic bags (labeled with fake businesses) that will be handed out by East West Market in Vancouver.

So unless you want to be sporting a bag from “Into the Weird Adult Emporium,” “The Colon Care Co-op” or “Dr. Toews’ Wart Ointment Wholesale,” you might want to remember your canvas totes before your next stop at this small grocer.

Read full article here.

David Griner – Ad Week – June 11, 2019.

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