Juul Labs will launch its second generation JUUL device Sept. 30 in the United Kingdom. The JUUL2 will only be sold online at launch, but is expected in British retail stores early next year.
The JUUL2 will not be available in the United States in the near future. Any new vaping product has to first be authorized by the FDA through the Premarket Tobacco Application (PMTA) pathway.
That could mean the JUUL2 won’t be sold in the U.S. for more than a year after a PMTA is submitted—if Juul decides to submit an application. Juul Labs is still waiting for an FDA decision on the PMTA for the original JUUL device.
The JUUL2 appears to be geared for sale in countries that have restricted allowable nicotine strength to 20 mg/mL (2 percent) or less. The UK has a 20 mg/mL limit, as do all European Union countries, Canada, Israel, and others.
Jim McDonald – Vaping360 – 2021-09-28.
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