Swiss MP Lukas Reimann explains how a chance encounter with Swedish snus helped him kick a 20-year smoking habit, legalise snus in Switzerland, and become an outspoken ambassador for smokeless nicotine products.
Lukas Reimann entered the National Council, the Swiss parliament’s lower house, in 2007. He was 25 at the time, making him the youngest MP in parliament.
He was also a heavy smoker.
“I had no intention of quitting,” he recalls.
But a couple of years into his first term representing the canton of St. Gallen as a member of the conservative Swiss People’s Party (SVP), a friend encouraged him to try Swedish snus.
“I tried one, and then I tried another one and another one. And the next time I tried to smoke a cigarette I discovered I didn’t like it anymore,” says Lukas Reimann.
“So I threw my cigarettes away and haven’t smoked since. And I’ve never regretted it.”
But what was it exactly about snus that prompted this committed smoker to kick the habit after nearly 20 years?
Snusformet – 2022-01-11.
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