New international research conducted by independent research firm Povaddo reveals that while the harms of smoking are nearly universally known, too many smokers remain unaware that better alternatives exist, they can’t access them, or they are confused by false or misleading information that prevents them from making an informed choice.
The study was commissioned by Philip Morris International (PMI) and discovered that despite the growing societal support for smoke-free alternatives to cigarettes that are scientifically substantiated to be better than continued smoking, misinformation poses a real threat to progress toward a smoke-free future.
Findings summary:
Dave Cross – Planet of the Vapes – 2021-10-07.
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