The company targeted minors by appealing to their social media preferences
A now-defunct e-cigarette retailer has agreed to pay $50 million to resolve allegations it marketed and sold vaping products to minors by appealing to their social media preferences, taste for fruit flavors and penchant to listen to influencers.
The settlement agreement was announced Thursday by Massachusetts Attorney General Maura Healey, whose office accused Eonsmoke of “a coordinated advertising campaign intentionally targeted at consumers who were not of the minimum legal purchase age to purchase tobacco products” — which in Massachusetts is 21.
Eonsmoke directly sold e-cigarette products — including electronic nicotine devices, e-liquids, and nicotine pods — to underage consumers via its website, without conducting any age verification at the time of sale or delivery, the state said.
“Eonsmoke coordinated a campaign that intentionally targeted young people and sold dangerous and addictive vaping products directly to minors through their website,” Healey said in a news release announcing the settlement. “We were the first to take action against this company and its owners, and today we are holding them accountable and permanently stopping them from conducting these illegal practices in our state.”
Aaron Katersky – ABC News – 2021-12-09.
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