Public Health England (PHE) showed the proportion of vapers who also smoke is in permanent decline as they switch to just vaping or quit entirely.
It’s made vaping the Number 1 route out of smoking in England yet smokers’ misconceptions about the relative risks of vaping persist and it’s getting worse. ASH’s survey demonstrates that the industry is behaving responsibly, not marketing to teens – and that teens aren’t interested in flavours or packaging anyway.
The Independent British Vape Trade Association (IBVTA) welcomed the latest review of the evidence on vaping, commissioned by PHE and carried out by researchers at King’s College London.
Dave Cross – Planet of the Vapes – Feb 24, 2021.