The FDA today added a nicotine chew to its short list of authorized consumer nicotine products. It becomes the second product authorized in the last seven days, after RJ Reynolds’ Vuse Solo earned a go-ahead last week.
The agency has granted marketing authorization to four variations of Altria’s VERVE—a small three-sided oral product coated with nicotine.
The FDA gave the green light to both a soft version (Chews) and a hard one (Discs), each in two mint flavors, and all four containing just 1.5 milligrams of nicotine.
The only problem for consumers is that VERVE was removed from the market in December 2018, at the same time the company shut down its MarkTen and Green Smoke e-cigarette brands. (Exactly two weeks later, Altria announced it was buying a 35 percent share in Juul Labs.)
Jim McDonald – Vaping360 – 2021-10-19.
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