Vancouver cab companies join forces to launch smartphone app

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Vancouver’s taxi companies are launching an app that allows customers to order cabs from their smartphones – offering the same sort of easy-to-use technology that has fuelled Uber’s success while continuing their campaign to keep the controversial ride-sharing service shut out of the city.

The city’s four major cab providers – Yellow Cab, Black Top & Checker Cabs, MacLure’s Cabs and Vancouver Taxi – are launching the eCab app on Wednesday. The app, which is already in use in a number of European cities, allows customers to hail a taxi, track the car, pay with their credit card and rate the driver.

Similar features have contributed to Uber’s popularity, though the cab companies – which have publicly opposed Uber and launched a short-lived court challenge last year – insist their new app isn’t related.

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IAN BAILEY – Globe and Mail – Sep. 15, 2015.

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