Gram By Gram grew out of Snoop Dogg and Ted Chung’s digital platform

It’s no secret that as outdated perceptions and legal barriers dissipate, brands are rushing into the cannabis space.

Those seeking to do so, however, have to navigate a web of legislation and cultural norms, so perhaps it was only a matter of time before a global agency specializing in the space emerged. Enter Gram By Gram.

Co-founded by former president and managing director of Vice Canada Ryan Archibald and media entrepreneur Ted Chung, a longtime business partner of Snoop Dogg, Gram By Gram officially launched today. The agency focuses on helping cannabis brands grow from inception to scale. Gram By Gram grew out of Merry Jane, the cannabis culture digital platform co-founded by Chung and Snoop Dogg, with existing client relationships from early operations.

“There was such a demand coming through them and through Ted Chung because of their cultural and cannabis expertise that there was a need to break off,” Archibald said.

Read full article here.

Erik Oster – Ad Week – May 21, 2019.

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