Justin Wilson is just one of millions of Americans who uses e-cigarettes or vaping pens to help them quit smoking.  

He started vaping with a Juul pen about a year ago, and occasionally used THC cartridges as well. 

“[Vaping] was a safer alternative and I thought I could avoid the terribleness that cigarettes gave you by switching to a Juul,” he said.  

According to the Food and Drug Administration, the promise of e-cigarettes as a “safe” alternative to smoking cigarettes has been heavily marketed by some vaping companies, and the multi-billion dollar industry has ballooned in size in that time, mostly thanks to lackluster regulations by the feds.  

Vaping steadily gained popularity over the years, but it wasn’t until 2017 that a brand-new product on store shelves would change the face of the industry – and the face of who vapes.