‘A national survey of 3,000 young vapers commissioned earlier this year by the Heart and Stroke Foundation found that mint/menthol is the second-most popular flavour among young users, tied with mango.’
In 2009, the federal government passed the aptly titled Cracking Down on Tobacco Marketing Aimed at Youth Act. Its primary objective was to curb a major spike in consumption by young people of flavoured tobacco products, which was fuelled by the tobacco industry’s predatory marketing. The accompanying federal regulations were approved in 2010, but contained a disturbing exemption for menthol products because of the mistaken belief that youth didn’t like them.
Indeed, subsequent surveys revealed that menthol cigarettes were more popular among youth than adults. Surveys also revealed that young people who smoked menthol cigarettes consumed twice as much tobacco than those who smoked unflavoured cigarettes.
Faced with these explosive data, several provinces took matters into their own hands and closed the menthol loophole. The tobacco industry was quick to launch legal challenges, doubling down on the “menthol is an adult flavour” myth, and arguing that Health Canada’s lesser measure was sufficient.
Seven long years passed before the federal government finally acted to protect all Canadian youth from menthol-flavoured cigarettes and cigarillos. The new regulations also nullified one of the industry’s main arguments against provincial menthol bans.
Les Hagen – iPolitics – 2021-06-16.
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What a CROCK of SH*T ! A coil will last 1 to 2 months on Menthol E-juice. Try that with any other Flavour and it Tastes Bad after 1 week, sometimes half a day. Just shows that Menthol is one of the CLEANEST E-juices.