Philip Morris International, the company that sells Marlboro, Chesterfield, Parliaments and other brands internationally, thinks smoke-free products may be the solution to the company’s longstanding cigarette problem.
So far, the efforts are paying off. In the first quarter of 2019, the company had “more than 10 million IQOS users worldwide,” CEO André Calantzopoulos said in a statement Thursday. He called the figure “an important milestone.” In that period, the shipment volume of PMI’s so-called heated tobacco units grew 20.2%.
Danielle Wiener-Bronner – CNN Business – April 18, 2019.