Facts Not Fear | Imperial Tobacco Targets Misinformation on Vaping | RegWatch (Live)

Public health’s war on nicotine vaping is unrelenting and without mercy.

Over the past 18-months an unprecedented amount of disinformation—regarding the health impacts of vaping—flooded the mainstream media, poisoned public perception and triggered vaping product bans across North America. Clearly, scaremongering works.

One company that’s had enough with the disinformation and is fighting back is Imperial Tobacco Canada the maker of the Vype brand vaping device, and the largest tobacco company in the country.

In this episode of RegWatch Eric Gagnon, Head of Corporate and Regulatory Affairs at Imperial Tobacco Canada, discusses their just launched “Facts Not Fear” campaign, and how media and government must “not give free reign to anti-tobacco groups as they spread inaccurate and misleading information about nicotine vaping.”

What is Imperial Tobacco Canada’s reaction to vaping-related lung illness; youth vaping epidemic; provincial flavour bans, advertising restrictions, and more?

Find out, only on RegWatch by RegulatorWatch.com

Live Streamed: January 23, 2020
Produced by: Brent Stafford

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