BAT Act To Prevent Youth Access


British American Tobacco is targeting 17,000 retailers with its youth access prevention campaign.

The campaign is called VERIFY and aims to provide retailers and store staff selling vape products information and support materials to prevent sales to underage customers.

During 2021, British American Tobacco says it worked with more than ten thousand retailers. The tobacco giant provided them with posters, stickers, and other point of sale display materials. In addition, British American Tobacco delivered training to their staff to ensure that vape products remained out of young people’s hands.

British American Tobacco UK General Manager Frederik Svensson commented: “BAT takes preventing youth access to any of our tobacco, vapour and oral nicotine pouches incredibly seriously. We fully support laws and regulations that introduce a legal minimum age of 18 years and go above and beyond those laws to safeguard our products against youth access.

Read full article here.

Dave Cross – Planet of the Vapes – 2022-04-26

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