Canada’s Anti-Spam Law (CASL), coming into force July 1st, affects most businesses – any sending emails, text messages or messages through social media. But, according to a new member survey conducted by the Canadian Federation of Independent Business (CFIB) this week, only 15 per cent of small business owners are fully aware of CASL’s requirements, and most (62 per cent) have taken no steps to comply.
“Most small business owners don’t think of themselves as spammers,” said CFIB president Dan Kelly, “But under the new law, everyday interactions with customers and potential customers will be considered spam without a significant investment to document the right permissions.”
Among other changes, the new law will require businesses to seek consent to send business emails, keep a record of those consents, and to add an unsubscribe feature to every email message. The required technological and process changes can be significant. As an example, a small business was told it will cost them $30,000 to $50,000 to be in full compliance.
Canadian Federation of Independent Business (CFIB) – June 25, 2014.
Want More Investigative Content?
