Electronic cigarettes may soon become much more widely available in the world’s largest tobacco market: The People’s Republic of China. With over 300 million smokers, China has the world’s largest smoking population – which directly results in approximately 1 million deaths annually.  While the global e-cigarette market has experienced rapid growth over the last decade, reduced-harm products have only recently started becoming popular domestically, despite the fact that the modern e-cigarette was invented in China, and the vast majority of e-cigarette devices exported around the world are manufactured in Shenzhen.
But times are changing, as the U.S. clamps down on the e-cigarette industry and requires robust premarket applications, China has taken a major step toward permitting the sale of regulated e-cigarettes by publishing a draft national standard (GB) on “electronic cigarettes.” The Standard was notified to the World Trade Organization (WTO) on May 1, 2019.
As its name suggests, the Standard applies to electronic cigarettes, referring to “a system consisting of electronic cigarette device and e-liquid that produce inhalable aerosol.” Other novel tobacco products outside this definition are not captured by this Standard.
The comprehensive new Standard consists of the following seven chapters:
Azim Chowdhury, David Ettinger, Eric Gu & Mary Liu – Keller and Heckman – August 7, 2019.