E-cigarette giant Juul accused of marketing to teens in new lawsuit

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The Lake County State’s Attorney’s Office in Illinois filed a lawsuit Tuesday against Juul Labs that accuses the e-cigarette giant of violating the Illinois Consumer Fraud and Deceptive Business Practices Act for allegedly using deceptive marketing aimed at teens. The State’s Attorney’s Office is also seeking punitive damages.

In the lawsuit, the Lake County State’s Attorney Michael G. Nerheim also accuses Juul of violating the Prevention of Tobacco Use by Minors and Sale and Distribution of Tobacco Products Act by allegedly marketing to teens.

“Just like cigarette companies did in the past, Juul preyed on teens by using advertisements that glamorized their product in order to get kids hooked on nicotine,” said Nerheim said in a statement. “It will take years of education and money to right the wrongs and cover the damages caused by Juul’s marketing campaigns. To that end, the company should be held accountable for the massive expected cost to undo the damage they created.”

Juul holds more than 75% of the e-cigarette market. In August 2018, Phillip Morris, one of the largest tobacco companies in the world, purchased a 35% stake in Juul for $12.8 billion. Juul Labs uses e-cigarette technology that includes a rechargeable battery and heating element that works with pre-filled pods of flavored nicotine oil to emit a smokable vapor that users inhale.

Read full article here.

Brian Pascus – CBC News – August 14, 2019.

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