The following quote is attributed to Mitch Zeller, J.D., Director of the FDA’s Center for Tobacco Products:
“Despite an encouraging recent drop in youth e-cigarette use, the 2020 National Youth Tobacco Survey highlighted that 3.6 million youth still currently use e-cigarettes. As part of our commitment to educate youth, parents, and teachers, the FDA and Scholastic are continuing to collaborate on new materials and efforts to inform them about the dangers of youth e-cigarette use – such as a student magazine with an accompanying teacher guide, blog post, and supplementary educational resources, as well as an art contest for students.”
“Public education has been a fundamental effort to protect youth since the FDA launched its first tobacco prevention campaign seven years ago. It is an important complement to our overarching efforts to ensure all tobacco products, including e-cigarettes, aren’t being marketed to, sold to, or used by kids.”
The FDA continues to collaborate with Scholastic to develop and distribute youth e-cigarette prevention educational resources for middle and high schools. Last month, the FDA and Scholastic launched supplementary program materials, including a student magazine with an accompanying teacher guide, a student contest, and a blog post.
U.S. Food and Drug Administration – January 5, 2021.