The policy would apply to flavored e-cigarette products with kid-appealing flavors such as cherry and bubble gum

The Food and Drug Administration issued a much-anticipated policy on Wednesday that is designed to restrict how and where flavored e-cigarettes are sold — an effort to combat what the agency’s commissioner has called “an epidemic” of underage vaping.

The initiative, a top priority of departing FDA Commissioner Scott Gottlieb, would limit sales of fruity and kid-friendly vaping products to stores that bar minors or have separate adult-only sections. And it says online sellers must tighten age verification and curb bulk sales.

The agency said companies that violate those conditions would be subject to FDA enforcement actions — including having their products ordered off the market.

Gottlieb also moved up by one year — to August 2021 — the deadline for flavored e-cigarette companies to submit product applications for FDA approval to remain on the market. The sales restrictions and new deadline would apply to a vast array of e-cigarette products, including those offered in flavors such as cherry, bubble gum and cotton candy.

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Laurie McGinley – Wall Street Journal – March 13, 2019.

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