Research conducted by the University of Waterloo has found that bans on e-liquid flavours would simply serve to drive ex-smokers back to tobacco products.
It says that most adult vapers of non-tobacco flavoured e-cigarettes overwhelmingly oppose flavour restrictions.
The work was carried out by the International Tobacco Control (ITC) Policy Evaluation Project, based in the Department of Psychology at the University of Waterloo.
The research team asked Canadian, English, and American regular vapers who only use non-tobacco flavoured e-cigarettes if they would support or oppose a ban on all non-tobacco flavours. They were also asked what they would do if a ban was ever enacted.
Professor Geoffrey Fong, co-author and the principal investigator of the ITC Project said: “Our study helps to fill the gaps in evidence of the possible impact of e-cigarette flavour bans, following from other studies that have predicted how smokers respond to tobacco control policies such as tax increases and menthol bans.”
Dave Cross – Planet of the Vapes – 2021-12-03.
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